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The Startup Way

How entrepreneurial management transforms culture and drives growth

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The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Read The Startup Wayand discover how to embrace change, survive and thrive.

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The Startup Way, Eric Ries

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Année de publication
2017
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Sous-titre
How entrepreneurial management transforms culture and drives growth
Langue
Anglais
Auteurs
Eric Ries
Publié
2017
Format
rigide
ISBN10
0241197244
ISBN13
9780241197240
Séries
Première publication
2017
Titre original
The Startup Way
Évaluation
3,95 sur 5
Description
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth. In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Read The Startup Wayand discover how to embrace change, survive and thrive.