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Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
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Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.
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Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire, Paul Smith
- Langue
- Année de publication
- 2012
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- Titre
- Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire
- Langue
- Anglais
- Auteurs
- Paul Smith
- Éditeur
- Amacom
- Publié
- 2012
- Format
- rigide
- ISBN10
- 0814420303
- ISBN13
- 9780814420300
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Développement personnel, Gestion & Ressources humaines, Leadership, Écriture, Communication
- Évaluation
- 3,8 sur 5
- Description
- Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.




