Épuisé
En savoir plus sur le livre
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Achat du livre
Consumer behavior. Buying, having, and being, Michael R. Solomon
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Consumer behavior. Buying, having, and being
- Langue
- Anglais
- Auteurs
- Michael R. Solomon
- Éditeur
- Pearson
- Publié
- 2013
- Format
- souple
- Pages
- 640
- ISBN10
- 0273767313
- ISBN13
- 9780273767312
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Manuels, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Économie
- Évaluation
- 3,9 sur 5
- Description
- In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.