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Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.
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Marketing Metrics, Christina Inge
- Langue
- Année de publication
- 2022
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- (rigide)
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- Titre
- Marketing Metrics
- Sous-titre
- Leverage Analytics and Data to Optimize Marketing Strategies
- Langue
- Anglais
- Auteurs
- Christina Inge
- Éditeur
- Kogan Page
- Publié
- 2022
- Format
- rigide
- Pages
- 336
- ISBN13
- 9781398606616
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 4,65 sur 5
- Description
- Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.