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The book explores how rapid technological advancements and societal shifts, particularly influenced by the Pandemic, have altered customer experiences in the luxury sector. It highlights the dual challenge luxury brands face: engaging customers through digital transformation while safeguarding their brand equity. The narrative emphasizes the importance of leveraging digital tools to foster personal relationships with clients, navigating the delicate balance between innovation and maintaining the essence of luxury.
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Omni-personal Luxury, Rebecca Schmitt, Arnaud Rossi, Albert Bensoussan
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- Année de publication
- 2021
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