The Persuaders

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An insider account of activists, politicians, educators, and citizens striving to change minds, bridge divisions, and save democracy from the bestselling author of Winners Take All. The essence of a free society lies in persuasion—transforming others' views to foster genuine change. However, America is facing a crisis in this vital area, jeopardizing both democracy and the planet. People increasingly dismiss each other rather than seek understanding. Debates become moralistic battles, with factions entrenched in righteousness. Justice movements often create barriers instead of pathways for engagement, while political parties prioritize mobilizing their base over appealing to skeptics. Leaders attempting to build coalitions are labeled as sell-outs. In this exploration, we delve into the stories of those who champion persuasion amidst polarization. We encounter a co-founder of Black Lives Matter, a leader of the feminist resistance to Trumpism, white parents navigating the complexities of raising adopted children of color, and influential figures like Bernie Sanders and Alexandria Ocasio-Cortez. Additionally, we meet a dedicated team of door knockers with an effective approach to changing immigration views, and an ex-cult member now working to deprogram QAnon followers. Together, they illustrate pathways to healing and transforming a divided society.