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  • 7 heures de lecture

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In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.

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Pay Attention!, Cassandra M. Bailey, Dana M. Schmidt

Langue
Année de publication
2022
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Titre
Pay Attention!
Langue
Anglais
Publié
2022
Format
souple
Pages
190
ISBN10
1637422644
ISBN13
9781637422649
Séries
Description
In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.