Blur : the speed of change in the connected economy

Speed, intangibles, and connectivity are reshaping business behavior at its core. The old rules of mass production, segmented pricing, and rigid organizations are no longer sustainable. In this new economy, the rapid pace of change blurs the lines between buyer and seller, product and service, employee and entrepreneur. To navigate these shifts, a dynamic guide is essential. This groundbreaking work offers more than just insights; it presents a model for thriving in the connected economy, where advantages are fleeting and nothing is fixed. By examining the practices of innovative companies like Amazon, DreamWorks, and MBNA America, the authors create a framework for delivering and capturing value, developing strategies, and managing organizations in a landscape defined by constant change. In this world, knowledge and creativity surpass physical capital, products and services merge into "offers," and traditional transactions evolve into "exchanges." Companies like MCI and artists like David Bowie exemplify the need for adaptability, as they embrace unconventional approaches to foster creativity and monetize their talents. This work challenges readers to rethink their assumptions about business and encourages experimentation in new territories. It outlines a revolution in business and consumer culture, urging you to either join the innovators or risk being left behind. Are you ready to explore the rules of this new economy?