Épuisé, mais très demandé!
Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping
Auteurs
Évaluation du livre
En savoir plus sur le livre
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Achat du livre
Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping, Philip Graves
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Consumer.ology: The market research myth, the truth about consumers and the psychology of shopping
- Langue
- Anglais
- Auteurs
- Philip Graves
- Éditeur
- Nicholas Brealey
- Publié
- 2010
- Format
- rigide
- ISBN10
- 1857885503
- ISBN13
- 9781857885507
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Économie, Recherche
- Évaluation
- 3,55 sur 5
- Description
- Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.