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- 562pages
- 20 heures de lecture
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Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.
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Global Strategy, Mike Peng
- Langue
- Année de publication
- 2021
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- Titre
- Global Strategy
- Langue
- Anglais
- Auteurs
- Mike Peng
- Éditeur
- Cengage Learning, Inc
- Publié
- 2021
- Format
- souple
- Pages
- 562
- ISBN13
- 9780357512364
- Séries
- Évaluation
- 4,5 sur 5
- Description
- Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.