15 Tools to Turn the Tide

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Negotiation can be challenging, especially when you feel like the underdog facing a formidable opponent or when circumstances seem stacked against you. Seth Freeman, an award-winning professor with extensive experience teaching negotiation to a diverse range of clients—from Fortune 500 executives to kindergarteners—offers valuable insights. In "15 Tools to Turn the Tide," he presents practical techniques to enhance your negotiation skills. Unlike typical negotiation books that focus solely on principles, this guide provides a collection of customized, step-by-step tools, including simple phrases, mnemonics, and glance-and-go play sheets, that are easy to learn and apply. Freeman supports you through every phase of negotiation, from preparation to decision-making. His tools are designed to be digestible and memorable, allowing you to "win warmly" by achieving your goals while also considering the other party's needs. One notable tool is a 1-page 'play card' that simplifies the negotiation process, reducing cognitive load and helping you uncover valuable opportunities. Freeman's innovative approach can significantly enhance your negotiation success and foster positive outcomes for all involved.