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Seven experiments that could change the world: A do-it-yourself guide to revolutionary science

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A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.

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Seven experiments that could change the world: A do-it-yourself guide to revolutionary science, Rupert Sheldrake

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Année de publication
1995
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Langue
Anglais
Publié
1995
Format
souple
ISBN10
185702298x
ISBN13
9781857022988
Séries
Titre original
Seven experiments that could change the world
Évaluation
3,7 sur 5
Description
A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.