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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
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Marketing Research: Methodological Foundations, Gilbert A. Churchill
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (rigide)
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- Langue
- Anglais
- Auteurs
- Gilbert A. Churchill
- Éditeur
- Dryden Press
- Publié
- 1995
- Format
- rigide
- ISBN10
- 0030983665
- ISBN13
- 9780030983665
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 5 sur 5
- Description
- Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.