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Focusing on the importance of an authentic brand purpose, this book guides readers on how to effectively communicate that purpose to bridge the say-do gap. It emphasizes strategies for fostering growth, driving innovation, and building customer loyalty by aligning brand actions with stated values. Through practical insights, it aims to help businesses establish a deeper connection with their audience, ultimately enhancing their market presence and impact.
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Purposeful Brands, Sandy Skees
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- Année de publication
- 2023
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