Say It With Presentations

For over 45 years, Gene Zelazny of McKinsey & Company has guided consultants worldwide in planning, designing, and delivering impactful business presentations. In this revised edition, he shares his extensive communication expertise to help managers, even those with minimal experience, prepare effective presentations using proven methodologies and PowerPoint techniques. The book provides a clear, engaging approach to essential topics, including defining the situation, selecting the right medium—whether a traditional presentation, discussion meeting, video conference, or virtual format—and designing content that captivates without overwhelming the audience. Key areas covered include determining a clear and appropriate message, crafting compelling storylines, and effectively utilizing visuals, including animations, images, and sound. Readers will learn to create attractive charts and storyboards, project confidence and enthusiasm, rehearse for perfection, and set up equipment for seamless delivery. The guide emphasizes the importance of answering audience questions and incorporates humor to enhance engagement. With a wealth of illustrations and practical tips, this comprehensive resource equips business professionals with the skills needed to captivate clients and achieve greater success.