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No company ever shrank to greatness. Drawing upon their new study of more than 1,100 large companies, Gertz and Baptista argue that managers must move beyond the current wave of downsizing, restructuring, and reengineering. They reveal that growth opportunities are everywhere, across all industries, even in companies "too bit to grow". 10 line drawings.
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Grow to be great: Breaking the downsizing cycle, Dwight L. Gertz, João Baptista
- Langue
- Année de publication
- 1995
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- Langue
- Anglais
- Auteurs
- Dwight L. Gertz, João Baptista
- Éditeur
- The Free Press
- Publié
- 1995
- Format
- rigide
- Pages
- 211
- ISBN10
- 0028740475
- ISBN13
- 9780028740478
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Titre original
- Grow to be great
- Évaluation
- 4 sur 5
- Description
- No company ever shrank to greatness. Drawing upon their new study of more than 1,100 large companies, Gertz and Baptista argue that managers must move beyond the current wave of downsizing, restructuring, and reengineering. They reveal that growth opportunities are everywhere, across all industries, even in companies "too bit to grow". 10 line drawings.