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Crystallizing Public Opinion

Auteurs

Edward L. Bernays

Évaluation du livre

4,0(3)Évaluer

Paramètres

168pages
6 heures de lecture

Affaires et économie
Nonfiction
Philosophie
Sciences politiques & Politique
Sciences sociales

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Exploring the formation and manipulation of public opinion, this classic work by Edward Bernays outlines the foundational principles that corporations and governments have employed to sway societal attitudes. It provides insight into the techniques used to shape perceptions and behaviors, making it a pivotal resource for understanding the dynamics of influence in modern society.