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Paramètres
- 362pages
- 13 heures de lecture
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This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.
Achat du livre
Retail Marketing, Peter J. McGoldrick
- Langue
- Année de publication
- 1990
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Retail Marketing
- Langue
- Anglais
- Auteurs
- Peter J. McGoldrick
- Éditeur
- McGraw-Hill
- Publié
- 1990
- Format
- souple
- Pages
- 362
- ISBN10
- 0070841594
- ISBN13
- 9780070841598
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 3,7 sur 5
- Description
- This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.