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Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.
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Marketing, Eric N. Berkowitz
- Langue
- Année de publication
- 2000
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- Titre
- Marketing
- Langue
- Anglais
- Auteurs
- Eric N. Berkowitz
- Éditeur
- Irwin/McGraw-Hill
- Publié
- 2000
- Format
- rigide
- ISBN10
- 0073656453
- ISBN13
- 9780073656458
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, L'école, Marketing & Ventes
- Évaluation
- 3,05 sur 5
- Description
- Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.