Align

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Why do some businesses thrive, while many more struggle and fail? A key reason--and the focus of this book--is strategic alignment. This is the careful arrangement of the various elements of an enterprise--from its business strategy to its organisation--to best support the fulfillment of its long-term purpose. The best-aligned enterprises are the best performing. In Align, Jonathan Trevor provides a blueprint for how strategic alignment can be effectively developed, implemented and sustained. Drawing upon active research at the University of Oxford's Said Business School, Jonathan also provides practical case studies and evidence-based insights--culminating in a thoughtful and compelling message to help leaders everywhere to improve their alignment and enterprise performance