Beyond Product

Most startups fail, even the ones with great products.

It's the Golden Age of the entrepreneur. Hundreds of thousands of new businesses are started in the US alone every year. A plethora of tools and platforms make it easy to bring new apps and services to life.But a great product is not enough.A great idea needs a smart strategy to reach the right market. In Beyond Product, marketers Todd Wilms and Jill Soley bring over 50 business leaders, entrepreneurs, and investors together to help founders take their organization through each stage of growth, overcome obstacles and learn from common mistakes.You'll discover: - What marketing work needs to happen long before a product is built- When to bring on the first marketing hire- How to find great resources--even on a budget- What founders should focus on at each stage of their growth- How founders can control their exit, even if it is far in the future Kirkus Reviews described Beyond Product as: "An immersion course in marketing for founders of product-based businesses...The short book was designed so that busy entrepreneurs could read it in a single sitting, and the authors’ breezy writing style makes it zip by. However, each chapter stands alone, so that readers may revisit it at each phase of a company’s growth."