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The bestselling business classic that started a marketing revolution when it was first published in 1983. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
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Guerrilla marketing, Jay Conrad Levinson
- Langue
- Année de publication
- 1998
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Guerrilla marketing
- Langue
- Anglais
- Auteurs
- Jay Conrad Levinson
- Publié
- 1998
- Format
- souple
- ISBN10
- 0395906253
- ISBN13
- 9780395906255
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Marketing & Ventes, Entrepreneuriat, Marketing et relations publiques, Monnaie
- Première publication
- 1994
- Titre original
- Guerilla Marketing
- Évaluation
- 3,95 sur 5
- Description
- The bestselling business classic that started a marketing revolution when it was first published in 1983. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.