Paramètres
- 226pages
- 8 heures de lecture
En savoir plus sur le livre
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Achat du livre
Guerrilla Marketing, Jay Conrad Levinson
- Langue
- Année de publication
- 1988
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Titre
- Guerrilla Marketing
- Langue
- Anglais
- Auteurs
- Jay Conrad Levinson
- Éditeur
- Houghton Mifflin Company
- Publié
- 1988
- Format
- souple
- Pages
- 226
- ISBN10
- 0395383145
- ISBN13
- 9780395383148
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Marketing & Ventes, Entrepreneuriat, Marketing et relations publiques, Monnaie
- Première publication
- 1994
- Titre original
- Guerilla Marketing
- Évaluation
- 3,95 sur 5
- Description
- When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.