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Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.
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End Of Online Shopping, The: The Future Of New Retail In An Always Connected World, Wijnand Jongen
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- Année de publication
- 2018
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