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Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth
Achat du livre
Market-Based Management, Roger J. Best
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Roger J. Best
- Éditeur
- Prentice Hall
- Publié
- 1999
- Format
- souple
- Pages
- 416
- ISBN10
- 0130145467
- ISBN13
- 9780130145468
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, L'école, Marketing & Ventes
- Évaluation
- 3,7 sur 5
- Description
- Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth