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"As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"--
Achat du livre
Social Selling, Tim Hughes
- Langue
- Année de publication
- 2016
- Reliure
- (souple),
- État du livre
- Abîmé
- Prix
- 3,06 €
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Social Selling
- Langue
- Anglais
- Auteurs
- Tim Hughes
- Éditeur
- Kogan Page
- Publié
- 2016
- Format
- souple
- Pages
- 194
- ISBN10
- 0749478012
- ISBN13
- 9780749478018
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Marketing & Ventes, Entrepreneuriat
- Évaluation
- 3,7 sur 5
- Description
- "As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: - How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms"--