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Data-Ism
The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else
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The book explores the explosive growth of data in recent years, highlighting that 90 percent of all data in history was generated within just the last two years. It references a 2014 estimate by the International Data Corporation, which quantified the data universe at an astonishing 4.4 zettabytes. This immense volume of information is illustrated with a striking comparison: it could fill enough iPad Air tablets to stack two-thirds of the way to the moon, emphasizing the vastness and significance of Big Data in today's world.
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Data-Ism, Steve Lohr
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- 2015
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