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The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.
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Alchemy, Rory Sutherland
- Langue
- Année de publication
- 2019
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- (rigide)
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- Titre
- Alchemy
- Langue
- Anglais
- Auteurs
- Rory Sutherland
- Éditeur
- Random House UK Ltd
- Publié
- 2019
- Format
- rigide
- ISBN10
- 0753556502
- ISBN13
- 9780753556504
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Développement personnel, Design, Cadeaux pour les dames
- Évaluation
- 4,2 sur 5
- Description
- The best ideas don't make rational sense: they make you feel more than they make you think. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.