Going Social

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Contents§§ Acknowledgments§§ Introduction§§ 1. Social Marketing: Even More Important Than You Think§§ 2. Devising Your Strategy and Getting Started§§ 3. Engagement 101: Determine Your Voice and Personality§§ 4. How to Develop Content That Promotes Engagement§§ 5. Become Truly Customer-Centric-and Reap the Advantages§§ 6. How to Avoid Pitfalls, Deal with Crises, and Keep Your Brand's Reputation Intact§§ 7. How to Staff Your Social Team and Organize for More Effective Engagement§§ 8. Tools for Producing More Relevant, Targeted Engagement§§ 9. How to Identify Influencers, Work with VIPs, and Grow Word of Mouth Substantially§§ 10. How to Build Strong Relationships with Bloggers and Work with Online Personalities§§ 11. Increase Engagement by Turning Your Employees into Marketers§§ 12. How to Engage with ROI in Mind§§ 13. Going Social in Real Life§§ 14. Final Word§§ Notes§§ Index§