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For God, Country, and Coca-Cola

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From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.

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For God, Country, and Coca-Cola, Mark Pendergrast

Langue
Année de publication
2013
product-detail.submit-box.info.binding
(souple),
État du livre
Bon
Prix
4,79 €

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