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From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
Achat du livre
For God, Country, and Coca-Cola, Mark Pendergrast
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Mark Pendergrast
- Éditeur
- Perseus Books
- Publié
- 2013
- Format
- souple
- Pages
- 523
- ISBN10
- 0465029175
- ISBN13
- 9780465029174
- Séries
- Mots clés
- Nonfiction, Thème historique, Histoire, Commerce, Affaires & Gestion, Économie, Nourriture, Alimentation et boissons, Microhistoire
- Évaluation
- 4,15 sur 5
- Description
- From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.