Épuisé, mais très demandé!
Paramètres
- 192pages
- 7 heures de lecture
En savoir plus sur le livre
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.
Achat du livre
ZAG : the number-one strategy of high-performance brands, Marty Neumeier
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- ZAG : the number-one strategy of high-performance brands
- Langue
- Anglais
- Auteurs
- Marty Neumeier
- Éditeur
- New Riders
- Publié
- 2007
- Format
- souple
- Pages
- 192
- ISBN10
- 0321426770
- ISBN13
- 9780321426772
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Motivation & Bien-être, Manuels et guides, Développement personnel, Design, Marketing & Ventes
- Évaluation
- 4 sur 5
- Description
- In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.