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- 873pages
- 31 heures de lecture
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Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.
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Strategic Management, Arthur A. Thompson, Frank Martin
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Strategic Management
- Sous-titre
- Awareness and Change
- Langue
- Anglais
- Auteurs
- Arthur A. Thompson, Frank Martin
- Éditeur
- Thomson Learning
- Publié
- 2005
- Format
- souple
- Pages
- 873
- ISBN10
- 1844800830
- ISBN13
- 9781844800834
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Gestion & Ressources humaines
- Évaluation
- 4,25 sur 5
- Description
- Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.