501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of topics: Planning the Battle - and Choosing the Right Tactics; eMarketing, Digital Media/Social Networking; Grand Opening/Reopening and Holidays; Four Walls Marketing; and, more.