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- 256pages
- 9 heures de lecture
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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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How Brands Grow 2, Jenni Romaniuk, Byron Sharp
- Langue
- Année de publication
- 2021
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- (rigide)
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- Titre
- How Brands Grow 2
- Langue
- Anglais
- Auteurs
- Jenni Romaniuk, Byron Sharp
- Éditeur
- Oxford
- Publié
- 2021
- Format
- rigide
- Pages
- 256
- ISBN10
- 0190330023
- ISBN13
- 9780190330026
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 4,25 sur 5
- Description
- How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.