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Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.
Achat du livre
Marketing management and strategy, Peter Doyle
- Langue
- Année de publication
- 1994
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Peter Doyle
- Éditeur
- Prentice Hall
- Publié
- 1994
- Format
- souple
- Pages
- 410
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,3 sur 5
- Description
- Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.