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J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management
J. Paul Peter A preface to marketing management

A preface to marketing management

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  • 254pages
  • 9 heures de lecture

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Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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A preface to marketing management, J. Paul Peter, James H. Donnelly

Langue
Année de publication
2006
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Langue
Anglais
Éditeur
McGraw-Hill
Publié
2006
Pages
254
ISBN10
0071116354
ISBN13
9780071116350
Séries
Mots clés
Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes
Description
Serves as an overview for critical issues in marketing management. This book is useful for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. It also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.