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The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
Nous avons un total de du titreBeyond Disruption. Changing the Rules in the Marketplace (2002 ).
Achat du livre
Beyond Disruption. Changing the Rules in the Marketplace, Jean-Marie Dru
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Abîmé
- Prix
- 1,53 €
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Jean-Marie Dru
- Éditeur
- John Wiley & Sons
- Publié
- 2002
- Format
- rigide
- Pages
- 304
- ISBN10
- 0471218995
- ISBN13
- 9780471218999
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,45 sur 5
- Description
- The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.