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Paramètres
- 274pages
- 10 heures de lecture
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Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
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Marketing the Arts, Anthony Rhine
- Langue
- Année de publication
- 2020
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- (souple)
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- Titre
- Marketing the Arts
- Langue
- Anglais
- Auteurs
- Anthony Rhine
- Éditeur
- Rowman & Littlefield
- Publié
- 2020
- Format
- souple
- Pages
- 274
- ISBN10
- 1538128950
- ISBN13
- 9781538128954
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels universitaires
- Description
- Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.