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Buy-In

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John P. Kotter

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You've got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other critics? This book distils the various ways that people criticize and undercut good ideas.

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Buy-In, John P. Kotter

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Année de publication: 2010
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Titre: Buy-In
Langue: Anglais
Auteurs: John P. Kotter
Éditeur: Conta Gromberg Communication
Publié: 2010
Format: rigide
ISBN10: 1422157296
ISBN13: 9781422157299
Mots clés: Nonfiction, Affaires et économie, Motivation et développement personnel, Commerce et vente, Leadership, Gestion, Communication
Description: You've got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other critics? This book distils the various ways that people criticize and undercut good ideas.