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Studies of the brain have revealed fascinating data about the science of persuasion. Research proves that reason is not the best way to get people on your side. This book reveals how it's more effective to activate one of the seven key triggers that can cause an automatic yes decision. It enables you to get commitment and results from others.
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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions, Russell H. Granger
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- Année de publication
- 2008
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