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Focusing on real-life experiences, this textbook offers an approachable introduction to persuasive communication tailored for students. It covers personal, social, and professional contexts, making it suitable for undergraduate courses in persuasion, health communication, and business communication. The engaging content is designed to enhance understanding and application of persuasive techniques in various settings.
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Persuasion in Your Life, Kelly M Quintanilla, Shawn T Wahl
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- Année de publication
- 2012
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