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This book offers a thorough introduction to strategic management, addressing contemporary challenges in the field. It includes numerous examples and case studies to illustrate key concepts, making it accessible and practical for readers. The rigorous approach ensures a solid understanding of strategic principles and their application in real-world scenarios, supported by extensive references.
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Short Introduction to Strategic Management, Torben Juul Andersen
- Langue
- Année de publication
- 2014
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- (rigide)
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- Langue
- Anglais
- Auteurs
- Torben Juul Andersen
- Éditeur
- Cambridge University Press
- Publié
- 2014
- Format
- rigide
- Pages
- 316
- ISBN13
- 9781107031364
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Description
- This book offers a thorough introduction to strategic management, addressing contemporary challenges in the field. It includes numerous examples and case studies to illustrate key concepts, making it accessible and practical for readers. The rigorous approach ensures a solid understanding of strategic principles and their application in real-world scenarios, supported by extensive references.