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Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.
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Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics, Marshall Sponder, Gohar F. Khan
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- Année de publication
- 2013
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