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Focusing on the linguistic processes in advertising discourse, this book examines how multilingualism influences advertising strategies. It delves into the connections between language use and advertising effectiveness, offering insights from an applied linguistic viewpoint. Through its exploration, it highlights the importance of understanding language repertoires in creating impactful advertising messages across diverse linguistic contexts.
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Advertising and Multilingual Repertoires, Marco Santello
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- Année de publication
- 2016
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