Willing & Abel

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How do you build a business in a struggling economy? How can you transform your organization, empower your people, and create a stronger entity capable of making a difference? Mike Abel, a founding partner of the award-winning advertising agency M&C Saatchi Abel, addresses these challenges. Founded in 2010 amidst the aftermath of the 2008 financial crisis and the onset of the Zuma presidency in South Africa, the agency faced significant economic hurdles. Yet, a decade later, it stands as a testament to resilience and success, collaborating with brands like Nando’s, Netflix, and Standard Bank. In Willing & Abel, Mike shares the insights gained from 30 years of experience in business, leadership, and creativity. He emphasizes the importance of ethics, empowerment, trust, and making tough decisions for long-term benefits. This book reveals the essential elements needed to create a future-ready business, regardless of external challenges such as pandemics or political corruption. With an optimistic outlook, Mike inspires readers to believe that, despite the difficulties we encounter, we possess the tools necessary to overcome them and thrive.