Le livre est actuellement en rupture de stock
En savoir plus sur le livre
This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.
Achat du livre
Marketing: A Very Short Introduction, Kenneth Le Meunier-FitzHugh, Tony Douglas
- Langue
- Année de publication
- 2021
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Marketing: A Very Short Introduction
- Langue
- Anglais
- Éditeur
- Oxford University Press
- Publié
- 2021
- Format
- souple
- Pages
- 176
- ISBN10
- 0198827334
- ISBN13
- 9780198827337
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 3,5 sur 5
- Description
- This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.