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- 256pages
- 9 heures de lecture
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In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?
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Free Prize Inside, Seth Godin
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Free Prize Inside
- Sous-titre
- !: the next big marketing idea
- Langue
- Anglais
- Auteurs
- Seth Godin
- Éditeur
- Penguin
- Publié
- 2005
- Format
- souple
- Pages
- 256
- ISBN10
- 0141019719
- ISBN13
- 9780141019710
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Thèmes psychologiques, Psychologie, Économie, Leadership, Finance
- Évaluation
- 3,85 sur 5
- Description
- In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?