Paramètres
- 320pages
- 12 heures de lecture
En savoir plus sur le livre
In March 1997, Barbara Cassani was asked to set up and run a no-frills European airline for British Airways. She was a rare breed in the world of British business: young, informal and American, she believed in doing things differently. Barbara took the 25 million pound investment from British Airways, turned profit in three years, led a management buyout and eventually sold the company to easyJet for an astonishing 374 million pounds, just four years after the company's launch.Go: An Airline Adventure charts the remarkable fortunes of a company that contributed so much, not just to the burgeoning low-cost airline industry, but to modern business culture. With a bright, fresh brand, a can-do attitude, an enthusiastic workforce and a commitment to customers, Barbara and her team set the standard for a new style of management. But it was not easy.
Achat du livre
Go: an airline adventure, Barbara Cassani, Kenny Kemp
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Go: an airline adventure
- Langue
- Anglais
- Auteurs
- Barbara Cassani, Kenny Kemp
- Éditeur
- Time Warner
- Publié
- 2005
- Format
- souple
- Pages
- 320
- ISBN10
- 0316726621
- ISBN13
- 9780316726627
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Voitures & Transports, Marketing & Ventes, Aviation
- Évaluation
- 4,1 sur 5
- Description
- In March 1997, Barbara Cassani was asked to set up and run a no-frills European airline for British Airways. She was a rare breed in the world of British business: young, informal and American, she believed in doing things differently. Barbara took the 25 million pound investment from British Airways, turned profit in three years, led a management buyout and eventually sold the company to easyJet for an astonishing 374 million pounds, just four years after the company's launch.Go: An Airline Adventure charts the remarkable fortunes of a company that contributed so much, not just to the burgeoning low-cost airline industry, but to modern business culture. With a bright, fresh brand, a can-do attitude, an enthusiastic workforce and a commitment to customers, Barbara and her team set the standard for a new style of management. But it was not easy.