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The Lexus and the Olive Tree

Understanding Globalization

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"A brilliant guide for the here and now."---"The New York Times Book Review" In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold reporting and acute analysis, Friedman dramatizes the conflict between globalizing forces and local cultures, and he shows why a balance between progress and the preservation of ancient traditions will ensure a better future for all. "The Lexus and the Olive Tree" is an indispensable look at power and big change in the age of globalization.

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The Lexus and the Olive Tree, Thomas Friedman

Langue
Année de publication
1999
Reliure
(souple)
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3,6
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Sous-titre
Understanding Globalization
Langue
Anglais
Publié
1999
Format
souple
Pages
394
ISBN10
0002571080
ISBN13
9780002571081
Séries
Titre original
The lexus and the olive tree
Évaluation
3,6 sur 5
Description
"A brilliant guide for the here and now."---"The New York Times Book Review" In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold reporting and acute analysis, Friedman dramatizes the conflict between globalizing forces and local cultures, and he shows why a balance between progress and the preservation of ancient traditions will ensure a better future for all. "The Lexus and the Olive Tree" is an indispensable look at power and big change in the age of globalization.